Web Analytic's

Web analytic's is the collection, analysis, and reporting of internet data for the purpose of understanding and optimizing web usage. Web analytic's is not just a tool for measuring website traffic but can be used for business research and market research. 

Web analytic's will help measure the results of print advertising campaigns, e-mail campaigns, TV advertisements etc. It may help estimate how traffic to a website changes after the launch of a new advertising campaign. 

Web analytic's provides information about the websites:

  • number of visits
  • absolute unique visitors
  • page views
  • average page views
  • time on site
  • bounce rate

Browser Capabilities:

  • browsers
  • operating systems
  • browsers and operating systems combined
  • screen colors
  • screen resolutions
  • flash versions
  • java support

Demographics:

  • language
  • country/territory
  • city

Network Properties:

  • service providers
  • host names
  • connection speeds

Traffic Source:

  • direct traffic
  • referring sites
  • search engines
  • all traffic sources

and a lot more.....

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